Ladd is a proponent of classic premillennialism rather than dispensationalism (see Clouse, Four Views). In his brief introduction (p. 7-17), Ladd asserts that the author was the apostle or a prophet well-known at that time, but unknown to us. He accepts the Domitianic dating and argues that “The prophecy of the Revelation goes far beyond any known historical situation in the first century” (p. 9).
Ladd states that “the correct method of interpreting the Revelation is a blending of the preterist and futurist methods. The beast is both Rome and the eschatological Antichrist — and, we might add, any demonic power which the church must face in her entire history” (p. 14).
George Eldon Ladd (1911-1982) earned his Ph.D. in classics from Harvard under H. J. Cadbury (1949). He also studied in Heidelberg. Ladd was professor of NT exegesis and theology at Fuller Theological Seminary 1950-1980.
“From a survey taken in the 1980s, Ladd has been acknowledged as the most influential evangelical scholar in North America” (L. M. McDonald in: McKim, Historical Handbook of Major Biblical Interpreters. 1988, p. 589). He wrote seven books and thirty-one articles on eschatology (McKim, p. 590f). He emphasised the presentness of the kingdom of God and argued that “the church is the true Israel made up of Jews and Gentiles alike and that the new covenant for the church is the same for the Jews and the Gentiles” (p. 591).