DeSilva, Strategic Arousal – currently freely available

David A. DeSilva. “The Strategic Arousal of Emotions in the Apocalypse of John: A Rhetorical-Critical Investigation of the Oracles to the Seven Churches.” New Testament Studies 54 (2008): 90-114.

Currently freely available online here in a pdf version. Here is the abstract:

Heuristic use of classical rhetorical theorists’ discussion of appeals to the emotions allows the interpreter to discern the strategic arousal of three principal pairs of emotions in the seven oracles of Revelation: fear and confidence, friendship and enmity, and shame and emulation. While some of these emotional responses are evoked in multiple oracles, certain ones tend to be more fully nurtured in particular oracles, being more strategic to achieving the speaker’s specific goals for the audiences in those settings. John gives attention to the multiple dimensions of appeals to emotion as discussed by Aristotle (nurturing the frame of mind that is disposed to that particular emotion, identifying particular ‘others’ in regard to whom that emotion is rightly directed, and inscribing situations that naturally give rise to that emotion).

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